These are some of the very common mistakes which can occur while using Google Adwords. This post has been shared from TechWyse blog, the inforgraphics clearly explains the ways which tends to failure while dealing with PPC/Google Adwords.
The 10 points explained in the infographic are as follows:
- Avoid BROAD Geo-targeting
- Unfocused Display Network Campaigns
- Uncategorised Ad Groups
- Low Quality Score on your Landing Pages
- Unlimited (uncapped) CPC bids
- Bidding Broad
- Not Using Keywords in Ads
- Huge Keyword Lists
- The Absence of Negative Keywords
- Running Campaigns Without Conversion Tracking
About Christy Kunjumon
As a search engine industry thought leader, Christy shares more than 2 years of experience and knowledge in internet marketing arena. He is specialized in internet marketing aspects of analytics, webmaster & conversion techniques.